SEO Services New York- How Important Is The Title Of Your Website?

Once upon a time, we all were very happy adding websites to the Internet. With just a few adjustments we could see our website and our client's website soar in the rankings of the major search engines. Having our website (or websites) listed quickly and showing on the first page of Google wasn't as hard as it is today. Granted, we had our way with the "Meta Tags" and the competition was not so bad. 

This is all part of the past now. Not only Google, but all the other major search engines (and few small ones) found ways to stop those practices and created new "rules" to be played "by the book" if we want to see our website not only ranking, but also "NOT FALLING" so fast. But I ask myself..."Is there anything from the past that I can implement today to help me with the listings?" And the answer is yes...the TITLE TAG! 

The importance of the title of your website is huge. If done correctly (optimizing after your keywords) the search engines will identify your website with your niche from the get going. Is safe to say that with the right title only, your website can benefit with a higher ranking. 

Let's use as example the keyword "MMA Classes." Do you know by heart any gym that teaches kickboxing classes? If you like the majority, you will use one the Search Engines (Google, Yahoo, etc.) to find a club or school, right? 

Let's pretend now that you are the owner of one MMA gym. What would be your question now? "Can the Search Engines know that my club has MMA classes?" or "what do I have in the title of my website, the name of my gym or the services my gym provide (your keywords)?" 

I ask you now to use your own keywords. Let's start with your company. Maybe, you are on the first page of Google when typing the name of your company. But the Internet users not knowing you will type in the products or services they want. Type in your products and services...can you see your website anywhere in the listings now? It's likely the answer will be...no! Do you get my point? 

I am really sorry to say that but...this mistake cost you some money! I know it's not your fault, but what are you going to do? Just by having a website, it doesn't guarantee you will have visitors, neither they are after what you sell. 

Always be sure to name the title of the page after the keywords you want to rank high for. Important to remember...search engines rank PAGES not WEBSITES! If you need help placing your business (maybe a gym?) high in the rankings of Google, Yahoo and Bing, let me know and I take you there.